Both are big, both are bold — but they work differently. Here is how to choose between a hoarding and a unipole for your next campaign.
Hoardings and unipoles are the two workhorses of outdoor advertising. They look similar from a distance, but they suit different goals.
Hoardings: flexible and everywhere
A hoarding is mounted on a building, wall or ground frame. Because they can go almost anywhere — market roofs, junction corners, compound walls — hoardings give you more choice of location and usually a lower rent. They are ideal for neighbourhood targeting: a coaching institute near colleges, a showroom near its own catchment.
Unipoles: height and dominance
A unipole stands on a single tall pole, lifting the board above trees, wires and other signage. It is visible from much further away, which makes it perfect for highways, flyovers and big intersections where traffic moves fast. Fewer unipoles can deliver the same visibility as several hoardings.
How to decide
- Fast traffic, long sight lines: choose a unipole.
- Local footfall, specific neighbourhood: choose a hoarding.
- Launch or big announcement: combine a unipole on the main road with hoardings near the point of sale.
Not sure? Share your city and budget and we will suggest the right mix with photos and rates.