You have about five seconds. These seven rules help your hoarding get noticed, read and remembered.
A billboard is not a brochure. Drivers glance at it for a few seconds, so every element must earn its place.
- Seven words or fewer. One message, said simply.
- Big, bold type. Condensed sans-serif fonts read best at distance.
- High contrast. Dark on light or light on dark — never mid-tone on mid-tone.
- One strong image. A single product or face beats a collage.
- Logo large and clear. If they remember the ad but not the brand, it failed.
- One call to action. A short phone number, a location or a website — not all three.
- Design for the site. A 40×20 unipole and a 12×4 shelter panel need different layouts.
Our design team adapts your creative to every site size and viewing distance — included with your campaign.